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Judy B. Leerer, Staging Director
Accredited Staging Professional
508-259-1366




Top Ten Reasons You Should Professionally Stage Your Home…


Home staging is about illusions. It's how David Copperfield would sell a house. Beyond decorating and cleaning, it's about perfecting the art of creating moods. Staging makes your house look bigger, brighter, cleaner, warmer, more loving and, best of all -   
it makes home buyers want to buy it.
Contrary to what you might think, staging is about more than preparing the house for sale. Staging is what you do after you've cleaned, de-cluttered, painted, and made minor repairs; it's all about dressing the house for sale.
Staging is the craft of transforming a home listing into a showpiece, giving a used residence that model-home look.

1. You will make more money.
U.S. Housing and Urban Development reports that a staged home will sell, on average,
17% higher than an un-staged

2. Your house will sell faster, which equals less headaches and hassles.
Ninety-three percent of professionally staged homes are on the market an average of 33 days, compared to the 161-day average for non-staged homes.   
               
3. The cost of staging doesn’t cost a dime.
In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that sellers who spent typically $3000 on staging services for their home recovered over 200% of the cost in the sale of their home.

4. Most home sellers cannot view their house objectively.
If you can’t see objectively, you can’t package effectively. Have a staging professional get your home into its most advantageous condition for showing.

5. You’ll have less guesswork and “Do It Yourself “work.
A professional home stager can manage your projects from start to finish. Or, they can give you a detailed enough report based on their extensive knowledge and training to have you “do it yourself”.

6. Only 10% of home buyers can visualize the potential of a home.
This is why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

7. The longer your home is on the market, the lower the price will be….
So stage first!
According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Don’t be in a position where you have to lower your price. Have your house staged first!

8. The money you make may be tax-free. The money you spend is tax deductible.
Take advantage of a possible tax-free capital gain by getting every dollar possible!

9. Leaving your house in “as is” condition will help sell the competition.
Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations. Successful agents know that the key to selling competing is professional staging.

10. You can relax.
You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!

Staging example BEFORE……………………………… and AFTER

 



REALTY EXECUTIVES Boston West   Judy B. Leerer, ABR, CRS, GRI, SRES
REALTY EXECUTIVES Boston West
1253 Worcester Rd, Suite 104 • Framingham, MA 01701 Map it
Fone Me Fax Me: 508-371-4356 
Judy@LeererHomes.com

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